Which step of the buyer decision process immediately precedes the purchase decision?
A)Need recognition.
B)Information search.
C)Post purchase behaviour.
D)Evaluation of alternatives.

Question

Quizplus · Accepted Answer

The step that immediately precedes the purchase decision in the buyer decision process is the evaluation of alternatives, where consumers assess the choices available to them before making a final purchase decision.

Which Step of the Buyer Decision Process Immediately Precedes the Purchase