Tendency of difficult understanding related to use of market offering is called
A) Relative Advantage
B) Complexity
C) Communicability
D) Compatibility
Correct Answer:
Verified
Q6: Highly involved consumer buying behavior while perceiving
Q7: Procedure in marketing which consists of enlisting
Q8: If customer 's expectations and products performance
Q9: In buyer decision process, stage in which
Q10: 'Maslow's hierarchy of needs' includes
A)Physiological Needs
B)Self Actualization
Q12: Adopter group who is suspicious of change
Q13: Which of these is considered to be
Q14: Which of these is not a method
Q15: How many stages are there in the
Q16: In a marketing context, the term 'evoked
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