"The Media do not do things to people rather people do things with media" relate with
A)the cultural theory
B)uses and gratification theory
C)symbolic interaction theory
D)cultivation theory

Question

Quizplus · Accepted Answer

The statement aligns with the uses and gratification theory, which suggests that individuals actively seek out media to fulfill specific needs or desires, such as entertainment, information, personal identity, and social integration. This perspective emphasizes the active role of the audience in selecting and using media to satisfy their needs.

"The Media Do Not Do Things to People Rather People