An activity of a business firm which promotes philanthropic concerns is identifies as part of their:

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Corporate social responsibility (CSR) refers to practices and policies undertaken by corporations intended to have a positive influence on the world. The term is often used to denote corporate initiatives that aim to assess and take responsibility for the company's effects on environmental and social wellbeing. In this context, activities that promote philanthropic concerns fall under CSR, as they are efforts by the business to contribute positively to society beyond what is required for profit maximization.

An Activity of a Business Firm Which Promotes Philanthropic Concerns