The term product concept was first used by
A)theodore levitt
B)peter drucker
C)e j mcclarthy
D)none .

Name: The term product concept was first used by A)theodore levitt B)peter drucker C)e j mcclarthy D)none .
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The term "product concept" was first used by Theodore Levitt, who was a renowned economist and professor at Harvard Business School. He introduced and elaborated on this concept in his writings, emphasizing the importance of focusing on the product itself in marketing strategies.

The Term Product Concept Was First Used by