Which concept is based on the principle that marketing is not a department , but it is pervasive throughout the company ?
A)production
B)holistic
C)modern
D)selling

Question

Quizplus · Accepted Answer

Holistic marketing is based on the principle that marketing is not a department but is pervasive throughout the entire organization. It emphasizes a broad integration of marketing activities across all departments to provide a unified, customer-centric experience.

Which Concept Is Based on the Principle That Marketing Is