Question 1

Who started first Advertising Agency ?

Accepted Answer

B. Palmer is credited with starting the first advertising agency in 1841.

Question 2

What are the different functions which advertising agency performs ?

Accepted Answer

Attracting clients is a primary function of an advertising agency.

Question 3

What kind of services are provided by agency ?

Accepted Answer

C

Question 4

In which year did the concept of Mega agency start ?

Accepted Answer

The answer of In which year did the concept of...

Question 5

In GAP model the gap between consumer expectation and management perception occur due to?

Accepted Answer

The gap between consumer expectation and management perception in the GAP model typically occurs due to Lack of Market Research. This gap arises when the management does not accurately understand or research what the customers expect from the service, leading to a misalignment between what is delivered and what is expected.

Question 6

What is the problem in service industry ?

Accepted Answer

The answer of What is the problem in service industry...

Question 7

In client-agency relationship what is pre-relationship stage ?

Accepted Answer

The pre-relationship stage refers to the period before hiring an agency, where potential clients are exploring and evaluating different agencies to find the best fit for their needs.

Question 8

What attributes are important to be account planner along with being open minded ?

Accepted Answer

The answer of What attributes are important to be account...

Question 9

What is the last step in account planning process ?

Accepted Answer

The last step in the account planning process is tracking the ad performance. This involves monitoring and analyzing the effectiveness of the advertising campaign to understand its impact and make necessary adjustments for future campaigns.

Question 10

What is consequence in means-end chain ?

Accepted Answer

The means-end chain theory suggests that consumers see products and services as a means to an end, with the end being the benefits or consequences they receive from using them.

Question 11

In digital advertising how to convey display advertising ?

Accepted Answer

Display advertising is conveyed using visual elements like text, images, and logos to attract the audience's attention.

Question 12

What is the most important feature in post prodcution process ?

Accepted Answer

Editing is the most important feature in the post-production process because it involves assembling the raw footage, adding music, dubbing, sound effects, and visual effects, and ultimately shaping the final product to tell the story as effectively as possible.

Question 13

Television is suited to which advertising appeal ?

Accepted Answer

Television advertising can effectively use both rational and emotional appeals due to its audio-visual nature, allowing for a wide range of creative strategies to influence viewers.

Question 14

Marketing audit is conducted to analyse which factors ?

Accepted Answer

The answer of Marketing audit is conducted to analyse which...

Question 15

What are the important steps in postproduction process ?

Accepted Answer

Editing is a crucial step in postproduction, as it involves assembling the raw footage, adding effects, and creating a cohesive narrative.

Question 16

How are the various elements of TV commercial brought together ?

Accepted Answer

The various elements of a TV commercial are brought together in a script. The script outlines the dialogue, visuals, music, and any other components that will be part of the commercial, serving as a blueprint for production.

Question 17

What should be included in marketing brief ?

Accepted Answer

The answer of What should be included in marketing brief...

Question 18

Why is marketing audit conducted ?

Accepted Answer

The answer of Why is marketing audit conducted ?
...

Question 19

What element is important in conviction stage of buying behavior ?

Accepted Answer

The conviction stage of buying behavior is when the consumer is ready to make a purchase. The element that is important in this stage is to finally buy the product.

Question 20

Who developed the AIDA model ?

Accepted Answer

The AIDA model, which stands for Attention, Interest, Desire, and Action, was developed by Elmo Lewis in the late 19th century. It is a marketing model that outlines the process for achieving successful advertising and sales.

Quiz 1: Advertising Agency Functions, Services, and Strategies