A commonly used basis for segmenting consumer markets is:
A) organizational size.
B) demographics.
C) product type.
D) price.
Correct Answer:
Verified
Q3: Status refers to
A)the place given to the
Q4: _ groupsare the groups to which a
Q5: Industry observers are increasingly realising that at
Q6: Heterogeneity in rural lifestyles is mainly on
Q7: An example of a segmented market would
Q9: Segmentation by benefits sought is a type
Q10: The major segmentation variables for rural markets
Q11: To be useful, market segments must be:
A)Measurable
Q12: All of the following would be ways
Q13: "Juice in the morning" is an attempt
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