Many rural purchase require
A) social sanction
B) personal authority
C) celebrity endorsement
D) numerous brands
Correct Answer:
Verified
Q1: Segmentation on the basis of size of
Q3: Rural consumers being conservative in their outlook
A)prefers
Q4: Associated groups to which a consumer belongs
Q5: Rural lifestyle changes with village size due
Q6: Language, dress, food habits and location are
Q7: Joint family translates to
A)better education
B)greater consumption of
Q8: Overall manner in which a person lives
Q9: Rural consumers are increasingly known to be
A)Brand
Q10: Rural marketing problem is essentially a
A)product problem
B)pricing
Q11: Carrying and Forwarding Agents (CFAs) are the_
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