Question 1

In which type of market would a rural consumer usually buy products like cloth or cosmetics?

Accepted Answer

Shandies are local markets in rural areas where consumers typically buy everyday products like cloth or cosmetics.

Question 2

The benefits of marketing channels are

Accepted Answer

Marketing channels offer various benefits including cost savings, time savings, and financial support, making all of the options correct.

Question 3

Consumer product channels tend to be ______ industrial product channels.

Accepted Answer

Consumer product channels tend to be longer than industrial product channels because they typically involve more intermediaries to reach the final consumer.

Question 4

_________________ help the company to promote, sell, and distribute its goods to final buyers.

Accepted Answer

Marketing intermediaries, such as wholesalers and retailers, play a crucial role in helping companies promote, sell, and distribute their products to the final consumers. They bridge the gap between the company that produces the goods and the consumers who buy them.

Question 5

The biggest challenge in reaching rural markets is

Accepted Answer

Physical distribution of products is often the biggest challenge in reaching rural markets due to factors like poor infrastructure, longer distances, and lack of proper distribution channels.

Question 6

The urban marketing strategy that does not work in rural markets is

Accepted Answer

Urban marketing strategies such as deep and intensive retailing, heavy advertisements, and customer-pull through promotion often do not work as effectively in rural markets due to differences in consumer behavior, access, and preferences.

Question 7

Low population density of villages leads to

Accepted Answer

The answer of Low population density of villages leads to
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Question 8

Large number of villages remain untapped as

Accepted Answer

It is economically not viable to tap into a large number of villages due to the high costs associated with reaching and serving these areas compared to the expected returns.

Question 9

According to studies, the following trends are seen in rural markets

Accepted Answer

All of the mentioned trends are observed in rural markets: increased consumer acceptability, improved product availability, and enhanced infrastructural development.

Question 10

A rural marketer needs to understand:

Accepted Answer

Understanding where rural consumers buy, their retail behavior, and the stocking patterns of retailers are all crucial for a rural marketer to effectively reach and serve this demographic.

Question 11

Rural retailers practise

Accepted Answer

Rural retailers often focus on building and maintaining personal relationships with their customers to encourage loyalty and repeat business, which is a key aspect of relationship marketing. This approach is particularly effective in rural areas where community ties and personal interactions can significantly influence purchasing decisions.

Question 12

An intermediary who helps the ultimate rural consumer in identification and selection of brands:

Accepted Answer

Retailers are intermediaries who directly interact with consumers, helping them in identifying and selecting brands.

Question 13

Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyersWhich statement is incorrect?

Accepted Answer

Wholesalers often grant credit to their customers as part of their services, making statement i incorrect.

Question 14

Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumersWhich statement is incorrect?

Accepted Answer

Retailers typically do not buy large carload lots; this is more characteristic of wholesalers. Retailers usually purchase smaller quantities to sell directly to consumers.

Question 15

An initiative that has resulted in increase in rural woman entrepreneurs:

Accepted Answer

Self Help Groups (SHGs) have significantly contributed to increasing rural women entrepreneurs by providing them with a platform to save, borrow, and access credit, thereby empowering them economically and socially.

Question 16

When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is

Accepted Answer

The design of the distribution network is crucial in rural markets due to challenges like infrastructure, accessibility, and logistics, which can significantly impact the availability and reach of products and services.

Quiz 8: Marketing Channels and Strategies for Rural Markets