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What Is Direct Marketing

Question 5

Multiple Choice

What is direct marketing?


A) It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B) It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C) any paid form of non-personal promotion of products or services by an identified sponsor.
D) A variety of programs directed toward improving the relationship between the organisation and the public.

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