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What Are Events and Experiences

Question 6

Multiple Choice

What are events and experiences?


A) It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B) These are company sponsored activities and programs designed to create brand-related interactions with customers.
C) any paid form of non-personal promotion of products or services by an identified sponsor.
D) A variety of programs directed toward improving the relationship between the organisation and the public.

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