Which among the following is not an essential of advertising appeal?
A) It must be conceptually sound
B) It must be interesting
C) It must be economical
D) It must be complete
Correct Answer:
Verified
Q2: The content and context of a message
Q3: The large volume of advertising in a
Q4: It is criticized that advertising causes people
Q5: Showing the product in a picture as
Q6: Colgate is offering scholarships worth one lakh
Q7: Benetton 'Unhate' ad campaign, featuring world leaders
Q8: Axe body spray ads are examples of
Q9: Advertising is an important source of revenue
Q10: Advertisement aims at _
A)Product selling
B)Marketing
C)Customer relations
D)Mass communication
Q11: _ is a non-paid form of promotion
A)Advertising
B)Direct
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