Question 1

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

Accepted Answer

Brainstorming is a process where ideas are generated freely and spontaneously without immediate judgment or decision on their validity.

Question 2

ASCI stands for:

Accepted Answer

ASCI stands for Advertising Standards Council of India, which is a self-regulatory voluntary organization of the advertising industry in India.

Question 3

Advertising has its shortcomings illustrated by which of the following?

Accepted Answer

B

Question 4

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

Accepted Answer

The answer of The avoidance of the use of 'bait...

Question 5

Copy testing is a specialized field of marketing research that determines an ad's effectiveness among consumers. It is also known as,

Accepted Answer

Copy testing is also known as pre-testing because it is conducted before an advertisement is released to assess its effectiveness.

Question 6

________are established to influence government policy, corporate policy or public opinion.

Accepted Answer

Lobby groups are specifically established to influence government policy, corporate policy, or public opinion through advocacy, lobbying efforts, and public relations campaigns.

Question 7

AIDA stands for:

Accepted Answer

AIDA stands for Attention, Interest, Desire, and Action, which is a model used in marketing that describes the stages a customer goes through in the process of purchasing a product or service.

Question 8

________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

Accepted Answer

In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

Question 9

_______is the measure of the degree of brain activity that can be used to asses a person's reactions to an ad.

Accepted Answer

Alpha activity is a measure of the degree of brain activity, often used in neuromarketing to assess a person's reactions to advertisements by measuring brain waves.

Question 10

_________is a demographic description of the people or house- holds that are prospects for a product or service.

Accepted Answer

A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. It includes demographics, buying patterns, and other factors to create a clear picture of a target market segment.

Question 11

Cool hunters are the marketing professionals who make observations and predictions in changes of,

Accepted Answer

Cool hunters specialize in observing and predicting changes in new or existing cultural trends, which can influence various aspects of consumer behavior and market dynamics.

Question 12

An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

Accepted Answer

Trick banner ads are designed to mimic the appearance of dialog boxes or error messages to attract clicks by making users think they are interacting with a system alert rather than an advertisement.

Question 13

Advertising that is under complete control of the advertiser, rather than through some established medium

Accepted Answer

Direct advertising is under the complete control of the advertiser, allowing them to directly target their audience without relying on established media channels.

Quiz 3: Marketing and Advertising: Part A