Identify the theory not considered as theories of advertising;

Question

Quizplus · Accepted Answer

Cultivation Theory is not specifically a theory of advertising; it is a social theory that examines the long-term effects of television. The theory suggests that people who watch television frequently are more likely to perceive the world in ways that reflect the most common and recurrent messages of the television world, rather than directly focusing on the creation, execution, or effectiveness of advertising campaigns.

Identify the Theory Not Considered as Theories of Advertising;