Question 1

_________is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

Accepted Answer

Unicast ads are a form of internet advertisements that consist of video played like a TV commercial, often in a pop-up or pop-under format, making them similar to traditional broadcast ads but delivered over the web.

Question 2

Market expansion is usually achieved by:

Accepted Answer

A

Question 3

Define Audience turnover:

Accepted Answer

Audience turnover refers to the phenomenon where the composition of a broadcast audience changes over time. This can happen due to various factors such as different segments of the audience tuning in and out of the program at different times.

Question 4

_______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

Accepted Answer

Banner Ads are the correct term for the 468x60 image or rich media ads commonly displayed at the top of many commercial websites.

Question 5

An outdoor advertising poster is also called;

Accepted Answer

An outdoor advertising poster is commonly referred to as a billboard. This term is widely used to describe large outdoor advertising spaces designed for high-visibility advertising.

Question 6

Printing to the edge of the page, with no margin or border:

Accepted Answer

Bleed refers to printing that goes beyond the edge of where the sheet will be trimmed. This is to ensure that the print extends to the edge of the paper after trimming, leaving no unprinted margins.

Question 7

What defines PPC (in online arena)?

Accepted Answer

PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Question 8

An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;

Accepted Answer

Semantic Ads are designed to display advertisements based on the semantics, or meaning, of a web page's content, ensuring that the ads are relevant to the page's subject matter.

Question 9

The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;

Accepted Answer

Coverage is the number or percentage of individuals or households that are exposed to a medium or to an advertising campaign.

Question 10

What is called as overrun?

Accepted Answer

Overrun refers to the production of additional copies of an advertisement beyond the number initially ordered or needed, often occurring in print media production.

Question 11

In advertising jargon 'premium' means;

Accepted Answer

An item that is offered to help promote a product is referred to as a 'premium' in advertising jargon. This is a marketing strategy where a bonus item is given away for free or at a low cost to incentivize the purchase of another product.

Question 12

The individuals in the print media audience who purchase or subscribe to the publication are called;

Accepted Answer

The primary audience is the individuals who purchase or subscribe to the publication.

Question 13

What is self-mailer?

Accepted Answer

A self-mailer is a type of direct-mail marketing material that is designed to be sent without the need for an envelope, simplifying the mailing process and often reducing costs.

Question 14

'Sixty' is an advertising jargon, which means;

Accepted Answer

'Sixty' in advertising jargon refers to a broadcast commercial that runs for one minute.

Question 15

Who heads the ad team?

Accepted Answer

The Creative Director typically heads the advertising team, overseeing the creative process and guiding the team's vision for advertising campaigns.

Question 16

________is the time used for the commercial announcement or the announcement itself

Accepted Answer

"Spot" refers to both the time allocated for a commercial announcement on television or radio and the announcement itself. It is a common term used in advertising and broadcasting.

Question 17

In financial terms Return on Investment(ROI) is the calculation used to determine,

Accepted Answer

ROI measures the relative efficacy of an investment, such as an ad campaign, by comparing the net profit to the cost of the investment.

Quiz 7: Marketing Mix and Advertising Terminology