The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;
A) Ad rate
B) Coverage
C) Exposure
D) Bleed
Correct Answer:
Verified
Q4: _ are generic terms describing the most
Q5: An outdoor advertising poster is also called;
A)
Q6: Printing to the edge of the page,
Q7: What defines PPC (in online arena)?
A) Pay
Q8: An online advertising strategy, which analyse a
Q10: What is called as overrun?
A) The ad
Q11: In advertising jargon 'premium' means;
A) The amount
Q12: The individuals in the print media audience
Q13: What is self-mailer?
A) An e-mail scheduled to
Q14: 'Sixty' is an advertising jargon, which means;
A)
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