The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Question

Quizplus · Accepted Answer

Occasion segmentation is used when a company aims to extend or change the occasions on which a product is used. In this case, the orange juice manufacturers want to make their product acceptable for consumption beyond the traditional morning time, which directly relates to occasion segmentation.

The Orange Juice Manufacturers Know That Orange Juice Is Most