Question 1

Which is consider to be the paid from?

Accepted Answer

Advertising is considered a paid form of communication, where companies pay for the promotion of their products, services, or brand in various media channels.

Question 2

Selecting time, choosing media types, deciding on reach of frequency and media vehicle for

Accepted Answer

D

Question 3

To introduce the new products to world of consumers is the main goal of:

Accepted Answer

The main goal of advertising is to introduce new products to the world of consumers, aiming to inform, persuade, and remind them about the products or services offered.

Question 4

Advertisement through radio was very popular till the middle of last century because of:

Accepted Answer

Mass reach was the primary reason for the popularity of radio advertising until the mid-20th century.

Question 5

The most popular form of advertising and it reaches to masses:

Accepted Answer

The answer of The most popular form of advertising and...

Question 6

Advertising for which product is not allowed:

Accepted Answer

Advertising for both liquor and cigarettes is generally restricted or prohibited in many countries due to health concerns and regulations.

Question 7

Advertisement is a type of

Accepted Answer

Advertisement is a form of indirect marketing as it aims to promote products or services to a broad audience without direct interaction.

Question 8

Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P

Accepted Answer

The 4th P in the marketing mix is "Place," which refers to the distribution channels and methods a company uses to get its product or service to the customer. This includes physical locations, online platforms, and any logistics involved in delivering the product.

Question 9

Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?

Accepted Answer

Publicity is a component of the promotion mix, which also includes sales promotion, personal selling, and advertising. It involves non-paid forms of communication to generate positive media coverage and public awareness.

Question 10

What deals with the specification of the actual good or service and how it relates to the target

Accepted Answer

The product aspect deals with the specification of the actual good or service and how it relates to the target, focusing on features, quality, and design to meet customer needs.

Question 11

What are the elements of copywriting advertising?

Accepted Answer

All of the above elements are integral parts of copywriting in advertising. Headings grab attention, slogans and taglines are memorable phrases that encapsulate a brand's message or values.

Question 12

Which of the following statements are correct in reference with deception advertising?

Accepted Answer

All the statements are correct regarding deceptive advertising. A) emphasizes the importance of customer satisfaction in maintaining buyer-seller relationships. B) highlights the negative impact of false advertising on customer trust. C) advises sellers to maintain honesty in their advertisements.

Question 13

When the promotional mix for a product is affected by the path the product takes from the

Accepted Answer

The answer of When the promotional mix for a product...

Question 14

Postitive aspects of advertising are:

Accepted Answer

Advertising has multiple positive aspects, including societal development and economic growth, job creation, and providing consumers with choices and information about products and services.

Question 15

"A set of well defined principles which govern the ways of communication taking place

Accepted Answer

Ethics advertising is a set of well-defined principles that govern the ways of communication taking place.

Question 16

A strong brand commands

Accepted Answer

A strong brand commands intense consumer loyalty as it creates a positive perception and emotional connection with consumers, leading to repeat purchases and advocacy.

Question 17

In strategic brand management, focus is on

Accepted Answer

In strategic brand management, the focus encompasses brand positioning, brand marketing, and brand performance, as all these aspects are crucial for managing a brand strategically and effectively.

Question 18

A can be defined as the marketers vision of brand and what is should do

Accepted Answer

Brand promise is the marketers' vision of what the brand must be and do for consumers. It represents the expectations and meets the needs of its customers through its various products and services.

Question 19

position or identify itself or its product.

Accepted Answer

Identity is the correct term for how a company positions or identifies itself or its product. It encompasses all aspects of a company's presentation, including its name, logo, and overall brand strategy.

Question 20

The approach of using an established brand to launch a new product is

Accepted Answer

Brand extension refers to the strategy of using an established brand name to launch a new product in a different category, leveraging the existing brand equity to gain consumer acceptance for the new product.

Quiz 1: Advertising and Branding