Young's creative process: __
A) Immersion - digestion - incubation - illumination - verification
B) Digestion - incubation - illumination - verification - immersion
C) Digestion - incubation - illumination - immersion - verification
D) Illumination - immersion - verification- digestion - incubation
Correct Answer:
Verified
Q7: A copywriter generally works as a part
Q8: _ is known as the mental shortcuts
Q9: Characteristics of a copywriter:
A)Creative
B)Creative, Smart, Good Communicators,
Q10: Under A Hierarchy - of - Effects
Q11: A brief should inform about the:
A)Solutions only
B)Give
Q13: Marketing brief is a:
A)Document outlining the questions
Q14: copywriting is the art of spreading marketing
Q15: A pre-writing technique where you write for
Q16: _ is about thinking of challenges visually
Q17: A psychological basis that motivates the viewer
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