Inducing buyers to purchase the product and providing a means for them to do so describes which of the following primary activities?
A)inbound logistics
B)sales and marketing
C)outbound logistics
D)operations/management

Question

Quizplus · Accepted Answer

Sales and marketing activities are focused on persuading potential customers to buy the product and providing them with a way to make the purchase. Inbound logistics relates to getting raw materials and supplies, operations/management refers to the production of the product, and outbound logistics is about delivering the finished product to customers.

Inducing Buyers to Purchase the Product and Providing a Means