McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.
A)medium
B)path
C)roadway
D)carrier

Question

Quizplus · Accepted Answer

McLuhan is famous for his assertion that "the medium is the message," meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

McLuhan Proposes That a Communication _____ Itself, Not the Messages