Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

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Application providers refer to companies or entities that create and maintain social media platforms. They are the ones responsible for designing the features and functions of the site. They also compete with each other for the attention and loyalty of user communities and sponsors. Collaborators are individuals or companies who work with social media providers to enhance their platforms. Sectors refer to the different industries or fields that utilize social media for their business. Outlets, on the other hand, are channels or mediums used to distribute content.

Social Media ________ Create the Features and Functions of the Site,and