The phenomenon in which the variability in the size and timing of orders increases at each stage up the supply chain is referred to as the ________.
A) synergistic effect
B) flanging effect
C) stack effect
D) bullwhip effect

Question

Quizplus · Accepted Answer

The bullwhip effect is a well-known phenomenon in supply chain management, in which small fluctuations in demand at the retail level can result in increasingly larger fluctuations in demand at the wholesale, distributor, and manufacturer levels. The effect is named after the way a bullwhip moves, with small motions at the handle resulting in large fluctuations at the tip.

The Phenomenon in Which the Variability in the Size and Timing