Cognitive routes of persuasion send a message that will appeal to an individual's cognitive evaluation in changing an attitude. The peripheral route encourages the individual to not look at the content, but at the source. This is commonly seen in modern advertisements that feature celebrities. What is another route to attitude change?
A)Target
B)One-sided
C)Central
D)Aggressive

Question

Quizplus · Accepted Answer

The central route to persuasion presents the individual with data and motivates them to evaluate it, arriving at an attitude changing conclusion. In some cases, physician, doctors, or experts are used.

Cognitive Routes of Persuasion Send a Message That Will Appeal