The study of how people use language in its cultural context is known as:

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The study of how people use language in its cultural context is called sociolinguistics. Descriptive linguistics is the study of the structure and rules of language, ethnology is the study of cultures and societies, participant observation is a research method used in anthropology and sociology, and paralanguage refers to the nonverbal elements of communication such as tone and body language.

The Study of How People Use Language in Its Cultural