The author writes that the marketing of art created by the Pintupi of Western Australia:

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The author states that the marketing of Pintupi art emphasizes the authenticity of the designs through their connection to the Dreaming. This suggests that the focus is on showcasing the cultural significance and heritage of the art rather than its contemporary ingenuity, environmental sustainability, or economic impact on the Pintupi community. While there may be some discussion of the potential disappearance of the culture, this is not highlighted as a primary marketing strategy. There is some mention of wealth disparities within the community, but this is presented as a consequence of the commodification of Pintupi art rather than a deliberate marketing strategy.

The Author Writes That the Marketing of Art Created by the Pintupi