Direct mail coupons are often timely and excellent for direct marketing campaigns. Which of the following considerations must a manager evaluate prior to deciding to use direct mail coupons?

Question

Quizplus · Accepted Answer

A manager must consider hospital image prior to deciding to use direct mail coupons. Coupons used to discount services may not attract the type of clientele that the hospital wishes to retain.

Direct Mail Coupons Are Often Timely and Excellent for Direct