Every Friday Tasha buys a $5.00 scratch-off lottery ticket from the gas station. When she began doing this 6 months ago, she was either losing money or breaking even on her investment. However, over the last month, she has won at least $10.00 every week. Tasha now judges the probability of winning this week as very high. Tasha is using what kind of heuristic to predict the likelihood she is going to win this week?
A)Anchoring
B)Familiarity
C)Availability

Question

Quizplus · Accepted Answer

Tasha is using an availability heuristic to predict her probability of winning this week.
When individuals use availability heuristics to predict or judge the probability of an event, they are relying on how easily the event can be recalled from memory. Because Tasha has won every week for the last month, winning is easily recalled from her memory, whereas the 6 months of losing are not as easily recalled.

Every Friday Tasha Buys a $5