Which of the following statements is true of customer relationship management (CRM)systems?
A)They are applications used for consolidating business operations into a single, consistent, computing platform.
B)They vary in the degree of functionality they provide.
C)They incorporate accounting, manufacturing, inventory, and human resources applications.
D)A major disadvantage of these systems is a lack of consistency in data.

Question

Quizplus · Accepted Answer

CRM systems vary in the degree of functionality they provide, depending on the specific needs of the organization. Option A is incorrect because CRM systems focus specifically on managing customer interactions and data, rather than consolidating all business operations. Option C is incorrect because CRM systems typically do not incorporate all of those applications, which are typically part of an enterprise resource planning (ERP) system. Option D is incorrect as CRM systems are designed to provide consistent data to help businesses better manage customer relationships.

Which of the Following Statements Is True of Customer Relationship