Cheryl Inc.,a leading cosmetics manufacturer,wants to identify their most valued customers: Each customer is assigned an RMF score based on their purchasing patterns: One of their valued customers is rated a score of 545: In this case,the ideal action for Cheryl's sales team is to ________.

Question

Quizplus · Accepted Answer

A score of 545 indicates high recency and frequency but low monetary value, suggesting the customer buys often and recently but not expensive items. Up-selling can increase their monetary value.