Jackson's team is choosing participants for his marketing research from a list of customers. They decide to choose every 7^th name in a list of telephone numbers within the directory. What is this type of sampling referred to? A)stratified B)systematic C)simple random D)judgment

Question

Quizplus · Accepted Answer

Systematic sampling is a sampling method that organizes data into schemes and chooses participants at regular intervals.
Key Takeaway: Systematic sampling is a method that arranges a target population into an ordered scheme from which participants or items at regular intervals are chosen. Systematic sampling is an example of probability sampling whereby the researchers choose a sample based on a known probability.

Jackson's Team Is Choosing Participants for His Marketing Research from a List