W. Edwards Deming's first point in his 14 point management method, often considered the birth of Total Quality Management (TCM)was which of the following?

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Deming's first point in his 14 points was to establish a constancy of purpose plan. A constancy of purpose means to constantly change and evolve with customer expectation changes, product changes, and strategy changes. Deming concluded that for an organization to maintain constancy of purpose they needed to do four things: Be active in innovation, promote research and education, continuously improve products and services, and invest in the maintenance of equipment and production aids.

W Edwards Deming's First Point in His 14 Point Management