In Order to Help Build a Consistent Lean Enterprise, a Project

In order to help build a consistent lean enterprise, a project team is building consensus by performing a benchmarking activity to reduce disagreement in measures. Benchmarking can be defined as all of the following EXCEPT?

A) A standard of excellence against which organizations are measured.
B) The act of searching out superior performance of like organizations.
C) The comparison of an individual organization to a set of industry standards and then against another organization's performance.
D) A standardized process of measuring your organization's performance compared to performance in the best in class organizations.