What is the name for a funeral services' campaign to make their products and services known?

Question

Quizplus · Accepted Answer

Advertising is the way a funeral service promotes itself to the public.
A funeral service uses advertising as a way to raise awareness of its products and services. Advertising is an aspect of marketing communication that involves print (e.g. newspapers and magazines), radio, television and online media (e.g. Internet, social media, etc.). A funeral service uses advertising to differentiate itself from other funeral services in order to obtain business.

What Is the Name for a Funeral Services' Campaign to Make