Are some people easier to persuade than others? Are you? There have been four major audience characteristics that have been studied in relation to persuasion, pick the one that is NOT a factor in this study.
A)Reactance
B)Personality Traits
C)Involvement
D)Resistance

Question

Quizplus · Accepted Answer

Resistance is not a factor. Reactance is a phenomenon in which people increase their resistance to persuasion when feel pressured. Personality traits, involvement, and vulnerability are the other three characteristics.

Are Some People Easier to Persuade Than Others? Are You