A recent study found that supermarket shoppers who watched a television ad for a product are 50% more likely to buy the product than those who don't. Those who listened to radio ads for the product were only 25% more likely to buy it.
Which of the following is the most valid observation based on the information above?
A)Seeing a product makes someone more likely to buy any product than just hearing about it.
B)If a company wants to advertise a product in a supermarket, they would be better off using a TV ad if the rates are similar.
C)TV reaches a wider audience than radio.
D)If a company wants to advertise a product in a supermarket, they would be better off using a TV ad even if the rate is double that of radio.
E)Radio stations should charge less for advertisements than should TV stations.

Question

Quizplus · Accepted Answer

The most valid observation is that if a company wants to advertise a product in a supermarket, they would be better off using a TV ad if the rates are similar. If the ads cost the same, the TV ad will lead to more sales, if all other things are equal. The other answer choices draw conclusions that are too broad.

A Recent Study Found That Supermarket Shoppers Who Watched a Television