RFM analysis analyzes and ranks customers based on:
A)their purchasing patterns.
B)their income status.
C)their residential location.
D)Both A and B
E)All of the above

Question

Quizplus · Accepted Answer

RFM analysis analyzes and ranks customers based on their purchasing patterns, specifically on the recency, frequency, and monetary value of their purchases. Income status and residential location are not considered in RFM analysis.

RFM Analysis Analyzes and Ranks Customers Based On