A _________ is an organized collection of detailed information about individual customers or prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.
A) Customer database
B) Customer mailing list
C) Business database
D) None of the above
Correct Answer:
Verified
Q6: An independent director is one who:
A)Did not
Q7: The chairperson of the board of directors
Q8: A board that is elected in a
Q9: Customer Relationship Management is about
A)Acquiring the right
Q10: CRM technology can help in
A)Designing direct marketing
Q12: _uses sophisticated mathematical and statistical techniques such
Q13: The main drawback of CRM is
A)Implementing CRM
Q14: The marketing messages committed to customers wishes
Q15: The method used to assess real cost
Q16: _is any occasion on which the brand
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