A consumer buying behavior is influenced by

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Consumer buying behavior is influenced by a combination of cultural, social, and personal factors. Cultural factors include culture, subculture, and social class, which shape preferences and behaviors. Social factors encompass reference groups, family, and roles and statuses that influence buying decisions. Personal factors cover aspects such as age, occupation, lifestyle, personality, and self-concept, which also affect how consumers make purchasing decisions.

A Consumer Buying Behavior Is Influenced by