A centralized marketing research department offers all of the following advantages except
A) researchers are "are close to the action" of marketing problems and implementation of their recommendations
B) more economical and flexible use of facilities and personnel
C) greater institutional prestige and credibility to marketing research
D) greater likelihood of attracting top-notch researchers and securing an adequate budget
Correct Answer:
Verified
Q26: Non-sampling errors tend to decrease as the
Q27: The formal beginning of marketing research was
A)
Q28: The decision-maker,who has a clear perspective on
Q29: The process of marketing research involves five
Q30: Syndicated data sources
A) solve client-specific problems
B) collect
Q32: It is rather easy to calculate the
Q33: Elements of the marketing mix,such as pricing
Q34: Not only are research objectives rarely relayed
Q35: In the marketing management process,essential sets of
Q36: An example of a situational analysis would
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents