Typical motives for "pseudo-research" include all of the following except A) using marketing research as a way to gain visibility and power in the organization B) informing a decision among several possible courses of action C) establishing a scapegoat for marketing decisions that do not accomplish objectives D) promoting service organizations such as advertising agencies and media to attract new business and impress current clients

Question

Quizplus · Accepted Answer

Justification of a past decision would be considered pseudo-research,but using it to select an alternative is correct use of marketing research.

Typical Motives for "Pseudo-Research" Include All of the Following except