A limitation of rank-order scales is the lack of cross-scale comparability.
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Q27: An appropriate measure of central tendency for
Q28: A crucial advantage of _ scales is
Q29: One of the most common methods of
Q30: Which of the following arranges the measurement
Q31: In the measurement process,the _ consists of
Q33: If respondents are asked to rank five
Q34: Marketing phenomena such as sales,market share,costs,ages,and number
Q35: The primary limitation of the semantic differential
Q36: The main tools for handling nominal data
Q37: Which type of scale is being used
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