One of the most common and pernicious erroneous assumptions about causation in marketing research is
A) not considering reverse causation
B) not eliminating other variables as the cause
C) not establishing sufficient variation
D) not ruling out the sequential effect

Question

Quizplus · Accepted Answer

One of the most common and pernicious errors in marketing research is the failure to test for and systematically exclude other possible variables as the cause of concomitant variation.

One of the Most Common and Pernicious Erroneous Assumptions About