The depth interview is used primarily
A) for conclusive research
B) for exploratory research
C) to test specific hypotheses
D) to reduce costs when focus groups are not deemed necessary

Name: The depth interview is used primarily A) for conclusive research B) for exploratory research C) to test specific hypotheses D) to reduce costs when focus groups are not deemed necessary
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Question

Quizplus · Accepted Answer

Like focus groups,depth interviews are an exploratory research technique.Costs are generally higher per respondent,not lower.

The Depth Interview Is Used Primarily