A major disadvantage of the focus group interview is that
A) the decision maker cannot use the evidence as part of conclusive research
B) participants feel uncomfortable in groups and are therefore less willing to express their views
C) data is not provided for analysis
D) scientific scrutiny is not possible

Question

Quizplus · Accepted Answer

The focus group interview can be part of exploratory research,but cannot serve as conclusive research.Participants usually find comfort in the group and become more willing to express their ideas and feelings.Group interviews allow closer scrutiny of the data collection process,because several observers can witness the session,and it can be recorded for later playback and analysis.

A Major Disadvantage of the Focus Group Interview Is That