E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as:

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A house list refers to a database of customer names, email addresses, and profile information that a company has collected over time. It is used for targeted email marketing campaigns to engage existing customers or prospects, making it a valuable asset for both prospect conversion and customer retention strategies.

E-Mail Marketing Has to Make Strategic Plans Regarding Outbound and Inbound