In conjoint analysis,_______________ allows researchers to offer a subset rather than all of the possible combinations when looking a trade-offs on a number of product attributes.
A) the k-means method
B) orthogonal designs
C) adaptive conjoint
D) choice-based conjoint

Question

Quizplus · Accepted Answer

To consider all possible trade-off combinations would be too cumbersome for respondents,therefore,researchers can use an orthogonal design.

In Conjoint Analysis,_______________ Allows Researchers to Offer a Subset Rather