What _______________ is designed to do is estimate what drives purchases by calibrating the sources and strengths of consumers' preferences.
A) multidimensional scaling
B) conjoint analysis
C) discriminant analysis
D) factor analysis
Correct Answer:
Verified
Q46: Sales and share are affected by all
Q47: Multidimensional scaling
A) relies on a prior decision
Q48: In choice-based conjunct,if an important attribute is
Q49: Advantages of choice-based conjunct include all of
Q50: Until _ models were developed,no statistical methods
Q52: A stress score of 0.1 in a
Q53: An MDS routine
A) operates through a set
Q54: Typical applications of conjoint include all of
Q55: _ summarizes data about associations between a
Q56: When depicting a higher-dimensional object in lower-dimensional
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