Disneyland referring to employees as team members and customer as "guests" is an example of storytelling.

Question

Quizplus · Accepted Answer

Disneyland referring to employees as "team members" and customers as "guests" is an example of corporate language or branding strategy, not storytelling. Storytelling involves narrating a sequence of events, which is different from the use of specific terminology to shape company culture or customer experience.

Disneyland Referring to Employees as Team Members and Customer as "Guests